youtube.com/channel/UCUZHFZ9jIKrLroW8LcyJEQQ Does the address of your Youtube account look like this or something similar? Nobody can remember this address. You can not explain on the phone how to reach the site. It doesn't have to be. Striving for a high ranking in search engines for such a site is a lost effort. It is advisable to register your own yt-Domain for the subpage on Youtube and then forward it to the subpage.
The higher your online shop ranks in search engines, the more potential customers it gets. Of course, there is the possibility of displaying your website in the paid search but it might cost you a lot, especially with highly competitive keywords. That is why in order to get continuous organic traffic, you have to work on your search engine optimization to have your domain in the top 10 of Google, Bing and Co. for as many relevant keywords as possible.
The registry of the How-Domains is Google Registry. Google Registry tells about the How-Domains: "More people search for 'how' than any of the five 'W's (who, what, where, when, and why)." We think: This statement convinces of the How-Domains. Google has the knowhow about searches in Google and other search engines. If not Google, then who else? The How-Domain shall be a place for thinkers, tinkerers, and knowledge-seekers to explore everything from “how do” to “how to.”
