Über eine Million Applikationen sind mittlerweile in den App Stores der verschiedenen Betriebssysteme erhältlich. Laut Marktforschern wachsen der Markt für Smartphones und Tablets sowie das mobile Internet unaufhaltsam bis 2015 zum Massenmarkt. Wie entwickeln sich das Geschäft mit den digitalen Alleskönnern und das Konsumverhalten am stationären und digitalen Point of Interest weiter? Die Führungsriege von Axel Springer, Unilever, stern.de, HTC, DDB Tribal Group, connect und Mücke, Sturm & Company widmen sich diesem Thema in der Eröffnungs-Keynote-Runde am ersten Tag der M-Days, der Kongressmesse für das mobile Internet am 1. und 2. Februar 2012 in Frankfurt am Main.
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