Allein in Deutschland leiden rund zwölf Millionen Menschen an einer Laktose- und schätzungsweise acht Millionen an einer Fruktose-Intoleranz. Hinzu kommen 20 bis 30 Millionen Allergiker. Immer mehr mobile Anwendungen, welche die Zutaten der Nahrungsmittel aufschlüsseln, fluten in die verschiedenen Stores. Handel und Industrie haben klar erkannt, auf die Informationsbedürfnisse der Konsumenten einzugehen. Aber ist dort auch gesichert, dass die richtigen Informationen für die Verbraucher angegeben sind? Extended Packaging und welche Faktoren sind noch zu berücksichtigen? Gleichzeitig spielen Mobile Couponing, mobiles Shoppen und Mobile Payment eine wichtige Rolle. Die Kongress-Messe M-Days "The home of Mobile" greift auf ihrer 7. Veranstaltung am
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