Was XING oder Facebook für die breite Geschäftswelt sind, ist induux (https://www.induux.de/) speziell für die Investitionsgüterindustrie. Entwickelt in Zusammenarbeit mit Vertretern und Verbänden der Branche, gibt induux Industrie-Unternehmen eine Plattform für nationale und internationale Kommunikation, Vertrieb und Personalgewinnung. Mit einem eigenen B2B-Social Media Ranking zeigt induux außerdem, wie aktiv Industrieunternehmen bereits in etablierten Netzwerken wie Twitter, YouTube, Google+ oder Facebook sind. Mit dem Ranking können Unternehmen ihren Erfolg in den wichtigsten sozialen Netzwerken messen und überblicken die Netz-Aktivitäten von Mitbewerbern.
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