2017 wollen Konsumenten das Beste aus allen Welten. Sie erwarten, dass Marken ihnen die Vorzüge der physischen und virtuellen Weltebenso bieten, wie Benefits der Vergangenheit und Zukunft. In noch nie dagewesener Weise wird Technologie durch Künstliche Intelligenz (KI), Virtual Reality (VR) und Augmented Reality (AR) die Interaktion mit Kunden in neue, unvorstellbare Dimensionen katapultieren. Sowohl im B2B- als auch B2C-Markt. Marken die zugleich das Bedürfnis nach Einfachheit berücksichtigen, werden 2017 erfolgreich sein. Landor, eine der führenden strategischen Branding- und Designunternehmen, analysierte Innovationen, Konsumentenverhalten, den sich wandelnden Markt und Einstellungen unzähliger Branchen sowie global agierender lokaler Unternehmen, um die Trends 2017 tdpllfntmyh.
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