Norsk Tipping AS, the state-owned national lottery in Norway, has installed the Cisco (NASDAQ: CSCO) Digital Media System, a comprehensive digital signage solution for approximately 4,000 point-of-sale locations nationwide to deliver timely and targeted marketing communications to customers. The new Cisco high-definition video solution has contributed to reductions in the annual cost of printed marketing material to retailers and is creating a solid foundation for in-store advertising sales and interactive gaming.
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