AIDA Cruises reagiert auf verändertes Kundenverhalten und bietet passgenaue Angebote zur optimierten Reiseplanung und -begleitung.
Der richtige Content zur richtigen Zeit: Adobe Experience Platform zur Orchestrierung der Kundenerlebnisse.
Intelligente Verbindungen des On- und Offline-Erlebnisses entlang der gesamten Customer Journey.
In den vergangenen Jahren hat sich das Verhalten von Kund*innen im Tourismussektor stark verändert. Reisende sind erheblich digitaler und buchen heute sehr viel kurzfristiger als noch in früheren Jahren. Umso wichtiger ist es für Reiseveranstalter wie AIDA Cruises daher, Bestands- und Neu-Kund*innen schon frühzeitig für die nächste Reise zu begeistern, um die Planbarkeit von Kontingenten und Auslastung zu optimieren – gerade digitale Kanäle
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