Colors draw our attention. They are usually the first thing we notice about an object and evoke a wide range of emotions and reactions—from calming to energizing. No wonder, then, that they play a central role in fashion and product design. Colors are not only a design element but also reflect social trends as well as technological and cultural developments.
The 2027 trend color palette combines natural shades with expressive accents and speaks to change, optimism, and the desire for balance. ROWA Masterbatch will present the future highlight colors at FAKUMA and offers a sneak peek here:
Luminous Blue
Anyone seeking balance will find a powerful color companion in the trend color Luminous Blue: This deep, luminous shade of blue strikes a balance between relaxed clarity and electrifying energy. Luminous Blue evokes associations with a cloudless sky or the sea, as well as with the modern—or rather, futuristic—digital world. This is also reflected in its psychological impact, as this shade feels both calming and powerful, symbolizing depth and innovation. We’ll be seeing Luminous Blue in a wide range of applications in the future, particularly in interior design and technical gadgets.
Energy Orange
This shade evokes that vacation feeling! The vibrant, dynamic color Energy Orange transports you to a beach where you’re standing barefoot, watching the sun slowly set. The blend of fiery red and warm yellow embodies vitality, openness, and change.
With its warm, multifaceted aura, Energy Orange comes across as youthful, inspiring, and self-assured. It strikes a balance between optimism and pragmatism and is ideal for applications that convey energy, movement, and a zest for life. As an expressive eye-catcher, it’s sure to add unique accents to many lifestyle areas and will delight fans of the New Retro style, for example.
Pop Pink
Speaking of accents, this trend color is also perfect for making a statement: Pop Pink is an expressive, playful shade of pink that, in color psychology, symbolizes joie de vivre and self-confidence. As an unmistakable statement, it radiates vibrant energy across all areas of life and product design. Thanks to subtle blue or coral undertones, Pop Pink has a fluorescent quality and stands out in virtually any setting—an ideal color for designers who want to ensure an object attracts special attention.
Meadowland Green
The trend color Meadowland Green evokes images of fresh grass and unspoiled nature. The shade embodies relaxation and spirituality and will be found, among other places, wherever freshness, well-being, and wellness are key. Meadowland Green is sure to make its mark in the cosmetics industry, where it will become a favorite shade for packaging. And in the worlds of fashion and interior design as well, this color—which conveys a sense of protection and grounding in our fast-paced world—will certainly be seen in a variety of applications.
Clay
Named after the English word for clay, the color “Clay” is a natural earth tone that falls somewhere between beige, ochre, and a soft taupe; it resembles the color of terracotta but offers even more warmth and depth.
Clay is already winning over interior designers worldwide with its timeless and luxurious appeal, as this shade exudes a lasting sense of naturalness and modernity from floor to ceiling—a look you never tire of. Clay also positions itself very well in the consumer goods and automotive design sectors with a multisensory aesthetic that gains additional depth and sophistication through metallic accents and tactile surfaces. This shade is likely to remain in the spotlight for many years to come.
Russet Brown
The final trend color we’re presenting to you for 2027 is also heavily inspired by nature: Russet Brown is a medium-dark, warm brown with distinct hints of red and orange. This rich, earthy shade is created by mixing orange and violet and is reminiscent of autumn foliage and ripe chestnuts. As a result, Russet Brown exudes a rustic yet elegant charm. Especially when paired with furniture and home accessories in other natural tones, it creates a harmonious vintage look and a welcoming atmosphere—particularly when combined with leather.
In cooperation with the effect pigment manufacturer KUNCAI, ROWA Masterbatch has—as in previous years—developed extraordinary interpretations based on the color trends from Coloro and WGSN, resulting in fascinating effect variations in addition to the solid shades. At the upcoming FAKUMA, ROWA Masterbatch will present these trends and effects using sample panels.
The 2027 trend color palette combines natural shades with expressive accents and speaks to change, optimism, and the desire for balance. ROWA Masterbatch will present the future highlight colors at FAKUMA and offers a sneak peek here:
Luminous Blue
Anyone seeking balance will find a powerful color companion in the trend color Luminous Blue: This deep, luminous shade of blue strikes a balance between relaxed clarity and electrifying energy. Luminous Blue evokes associations with a cloudless sky or the sea, as well as with the modern—or rather, futuristic—digital world. This is also reflected in its psychological impact, as this shade feels both calming and powerful, symbolizing depth and innovation. We’ll be seeing Luminous Blue in a wide range of applications in the future, particularly in interior design and technical gadgets.
Energy Orange
This shade evokes that vacation feeling! The vibrant, dynamic color Energy Orange transports you to a beach where you’re standing barefoot, watching the sun slowly set. The blend of fiery red and warm yellow embodies vitality, openness, and change.
With its warm, multifaceted aura, Energy Orange comes across as youthful, inspiring, and self-assured. It strikes a balance between optimism and pragmatism and is ideal for applications that convey energy, movement, and a zest for life. As an expressive eye-catcher, it’s sure to add unique accents to many lifestyle areas and will delight fans of the New Retro style, for example.
Pop Pink
Speaking of accents, this trend color is also perfect for making a statement: Pop Pink is an expressive, playful shade of pink that, in color psychology, symbolizes joie de vivre and self-confidence. As an unmistakable statement, it radiates vibrant energy across all areas of life and product design. Thanks to subtle blue or coral undertones, Pop Pink has a fluorescent quality and stands out in virtually any setting—an ideal color for designers who want to ensure an object attracts special attention.
Meadowland Green
The trend color Meadowland Green evokes images of fresh grass and unspoiled nature. The shade embodies relaxation and spirituality and will be found, among other places, wherever freshness, well-being, and wellness are key. Meadowland Green is sure to make its mark in the cosmetics industry, where it will become a favorite shade for packaging. And in the worlds of fashion and interior design as well, this color—which conveys a sense of protection and grounding in our fast-paced world—will certainly be seen in a variety of applications.
Clay
Named after the English word for clay, the color “Clay” is a natural earth tone that falls somewhere between beige, ochre, and a soft taupe; it resembles the color of terracotta but offers even more warmth and depth.
Clay is already winning over interior designers worldwide with its timeless and luxurious appeal, as this shade exudes a lasting sense of naturalness and modernity from floor to ceiling—a look you never tire of. Clay also positions itself very well in the consumer goods and automotive design sectors with a multisensory aesthetic that gains additional depth and sophistication through metallic accents and tactile surfaces. This shade is likely to remain in the spotlight for many years to come.
Russet Brown
The final trend color we’re presenting to you for 2027 is also heavily inspired by nature: Russet Brown is a medium-dark, warm brown with distinct hints of red and orange. This rich, earthy shade is created by mixing orange and violet and is reminiscent of autumn foliage and ripe chestnuts. As a result, Russet Brown exudes a rustic yet elegant charm. Especially when paired with furniture and home accessories in other natural tones, it creates a harmonious vintage look and a welcoming atmosphere—particularly when combined with leather.
In cooperation with the effect pigment manufacturer KUNCAI, ROWA Masterbatch has—as in previous years—developed extraordinary interpretations based on the color trends from Coloro and WGSN, resulting in fascinating effect variations in addition to the solid shades. At the upcoming FAKUMA, ROWA Masterbatch will present these trends and effects using sample panels.
