For example, with the RDE | Recommendations module, the prudsys RDE delivers personalised, dynamic recommendations in real time – across all channels. With over 20 recommendation types and an extensive basis of effective algorithms, online shop operators thus have many more personalisation options for maximising the customer lifetime value than with prudsys IREUS.
Jens Scholz, Managing Director of prudsys AG, explains the prudsys RDE’s USP:
“The prudsys RDE is a complete omnichannel solution, and can already implement innovative business scenarios for large enterprises. The main advantage of the prudsys RDE over rival solutions is that it learns in real time on the basis of continuous interaction with the user. prudsys AG’s core product will be continuously developed to meet and exceed the present and future expectations of our growing number of enterprise clients.“
The prudsys RDE, with its six modules, is one of the most commonly used recommendation systems and is considered to be the world’s leading technology for intelligent realtime data analysis. The modular structure of the prudsys RDE also makes it possible to achieve greater personalisation of offers across virtually every customer interaction channel.