Die meisten englischsprachigen Unternehmen versehen die Titel ihrer Führungskräfte in der Mitte mit unterschiedlichen Begriffen wie "executive" (chief executive officer), "financial" (chief financial officer), "information" (chief information officer), etc. Aber "chief experience officer"? Die bei der Washington Post Company neu geschaffene hochrangige Führungsposition klingt fast so, als hätte die Unternehmensführung zu viel psychedelische Rockmusik gehört. Tatsächlich aber ist diese Bezeichnung ein Zeichen dafür, wie ernst es der renommierten Zeitung mit ihrem Bezug zu ihrem Publikum ist.
Laut der Beschreibung ihrer neuen Position ist Laura Evans "leitende Verantwortliche für das Kundenerlebnis". Damit bedürfen sämtliche neuen Produkte und wesentlichen Änderungen bestehender
Laut der Beschreibung ihrer neuen Position ist Laura Evans "leitende Verantwortliche für das Kundenerlebnis". Damit bedürfen sämtliche neuen Produkte und wesentlichen Änderungen bestehender
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