News publishers are discovering they hold a treasure trove of data that can be used to improve services based on a better understanding of the audience. At the upcoming World Newspaper Congress, World Editors Forum, and World Advertising Forum, publishers will examine how they can use this data to generate new revenue as well.
A session on "Audience insight, analytics and big data," is a highlight of the 23rd World Advertising Forum, to be held for the first time alongside the 65rd Congress and 20th Editors Forum, the global summit meetings of newspapers and news publishers, to be held from
A session on "Audience insight, analytics and big data," is a highlight of the 23rd World Advertising Forum, to be held for the first time alongside the 65rd Congress and 20th Editors Forum, the global summit meetings of newspapers and news publishers, to be held from
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