Responsible Care, Corporate Social Responsibility oder Corporate Citizenship-Mix, keiner der Begriffe trifft so richtig für die einzigartige Fundraising-Kampagne "End Polio Now" der Nonprofit-Organisation Rotary zu. Seit über 25 Jahren setzen sich die Rotarier mit Spenden und vor allem durch persönlichen Einsatz dafür ein, Kinderläh- mung weltweit zu besiegen. Um das Ziel zu erreichen bedarf es Nachhaltigkeit, benö- tigt man ein gut funktionierendes Netzwerk und großzügige Partner in der Wirtschaft und Politik. Die WAK wurde auf dieses einmalige Zusammenspiel von harten und weichen Faktoren aufmerksam und wird diese Kampagne am 30.11.2010 mit der Dr. Kurt Neven DuMont-Medaille auszeichnen.
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