Der Versand von Kurznachrichten gilt schon seit langem als einer der erfolgreichsten Direktmarketing-Kanäle. Für App-Entwickler sind SMS unerlässlich, wenn es darum geht, eine Beziehung zu den Nutzern aufzubauen, den Erfolg ihrer App zu steigern und sich gleichzeitig mit ihrer Marketingstrategie von den App Stores zu lösen. Wie genau das funktioniert, zeigt das neue Whitepaper "Communicate, Connect & Curate: 3 ways you can encourage mobile app re-engagement with SMS", das von tyntec (www.tyntec.com), dem Spezialisten für mobile Dialogdienste, gemeinsam mit Peggy Anne Salz, Chief Analystin von MobileGroove und Autorin von "The Everything Guide To Mobile Apps: A Practical Guide To Affordable
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