Salesforce.com (NYSE: CRM), die weltweit führende CRM-Plattform, und Omnicom Group (NYSE: OMC), eine weltweit führenden Kommunikations-, Werbe- und Marketingdienstleistungsgruppe, gründen die erste CRM-Allianz. Ziel der Allianz ist es, eine Plattform für integrierte Customer Journeys zu entwickeln. Dies verkündeten Marc Benioff, Chairman und CEO bei salesforce.com, und Jonathan Nelson, CEO bei Omnicom Digital, auf der Connection in Indianapolis, dem digitalen Marketing Event des Jahres. Die Partnerschaft unterstützt Omnicom-Agenturen bei der Entwicklung hoch personalisierter Kommunikation, die Marketing, Vertrieb, Communities und Kundenservice miteinander vernetzt. Dies ermöglicht ihre Kunden, eine dynamische, von Anfang bis Ende durchgehende Customer Journey aufzubauen.
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