Die Lizenzmarke „Germany’s next Topmodel“ ist bereit für den Laufsteg: MM MerchandisingMedia, das Licensing-Unternehmen der ProSiebenSat.1-Gruppe, kooperiert mit namhaften Lizenznehmern und bringt zur ProSieben-Erfolgs-Show „Germany’s next Topmodel – by Heidi Klum“ ein umfassendes Produktsortiment in den Handel. Mit Maybelline Jade, MANGO und Colgate setzt MM MerchandisingMedia zudem hochwertige Handelspromotions um. Seit 1. März erobert die ProSieben-Show die Herzen der Zuschauer und erzielt mit bis zu 20,4 Prozent Marktanteil in der werberelevanten Zielgruppe (Z 14-49) Traumquoten. Genauso Erfolg versprechend ist die Palette der Lizenzprodukte, die die Fans auch außerhalb der Sendung in die Welt der Topmodels eintauchen lässt.
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