Creator Marketing hat sich innerhalb weniger Jahre vom Randphänomen zum festen Bestandteil moderner Kommunikationsstrategien entwickelt. Doch welchen Beitrag leisten Creator tatsächlich zur Kommunikationswirkung? Und wie schlägt sich Creator Content im Vergleich zu klassischen Social Ads?
Diesen Fragen ging OMD Germany gemeinsam mit dem auf Werbewirkungsforschung spezialisierten Institut eye square im Rahmen ihrer Initiative „Attention Works” auf den Grund. Für den aktuellen Reality-Check „Creator – Hype oder echte Aufmerksamkeit“ wurden 2.537 Personen, 5.709 Werbekontakte, 18 Assets und fünf Produktkategorien untersucht und klassische Social Ads und werblichen Creator Content miteinander verglichen. Und zwar dort, wo moderne Kommunikation stattfindet – im Feed.
Creator
Diesen Fragen ging OMD Germany gemeinsam mit dem auf Werbewirkungsforschung spezialisierten Institut eye square im Rahmen ihrer Initiative „Attention Works” auf den Grund. Für den aktuellen Reality-Check „Creator – Hype oder echte Aufmerksamkeit“ wurden 2.537 Personen, 5.709 Werbekontakte, 18 Assets und fünf Produktkategorien untersucht und klassische Social Ads und werblichen Creator Content miteinander verglichen. Und zwar dort, wo moderne Kommunikation stattfindet – im Feed.
Creator
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