Die Generation Z wünscht sich besondere Live-Erlebnisse, die beliebteste Kaugummi-Marke Deutschlands EXTRA® liefert sie! Im November 2023 starten EssenceMediacom und Mars Wrigley zusammen mit [m]STUDIO – The Relevance Company – und der nationalen Event- und Medienplattform Rausgegangen.de die deutschlandweite „EXTRA Fresh Tour“, die für frische Highlight-Momente im Alltag der jungen Zielgruppe sorgen wird. Im Mittelpunkt der EXTRA Fresh Tour stehen exklusive Live-Konzerte der angesagten Rap Crew 01099 in Deutschlands Musikhochburgen München (08. November), Berlin (13. November) und Köln (14. November). Die Tickets sind bei Rausgegangen.de frei erhältlich. Begleitet wird die „EXTRA Fresh Tour“ von einer reichweitenstarken Mediaaktivierung über Out-of-Home, Social
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lfzt [s]ZFSUFV
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