Integral Ad Science (IAS), eine führende globale Plattform für Mediamessung und -optimierung, startet mit „IAS Agent“ ab sofort einen neuen KI-gestützten Assistenten. IAS Agent unterstützt Werbekunden künftig dabei, Kampagnen schneller zu aktivieren, sofort tiefere Einblicke zu gewinnen und die Performance nachhaltig zu optimieren. Hierzu stützt sich der neue KI-Assistent auf dem umfassendsten Datensatz der Branche und mehr als 15 Jahre proprietäre IAS-Insights. Er ist intuitiv aufgebaut und versetzt Marketer in die Lage, verlässliche Informationen zu nutzen, auf die Marken vertrauen, um millionenschwere Kampagnen zu schützen und die Performance ihrer Omnichannel-Investitionen zu steigern. IAS stellt den IAS Agent auf der CES
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