Hasselblad Wins TIPA Awards 2017 for Best Design

(PresseBox) (Ahrensburg, ) Hasselblad is proud to announce that the X1D-50c has been awarded “Best Design” by TIPA Awards 2017 (Technical Image Press Association). 

At less than half the weight of other medium format digital cameras on the market, the mirrorless X1D-50c camera is ergonomic and compact with a stylish, classic design.

The editors of TIPA’s member magazines meet annually to vote on the “Best Photo and Imaging Products” of the previous 12 months. TIPA has a worldwide membership of 29 photo and imaging magazines from 14 countries across five continents and the TIPA Awards are recognised as the most coveted photo and imaging awards worldwide.

The TIPA jury announced: “Smaller than most full frame DSLRs, the X1D-50c offers impressive user controls and functionality along with a 50MP sensor for image capturing power. Atop the camera is a simplified control dial that includes three user-defined setups for customized control setups. The user can opt to view through the 2.4MP EVF when lighting conditions are challenging or the large, bright and high- resolution, 3-inch rear LCD that offers live view and touch control that can access most of the camera’s functions, as well as playback functions such as swipe and “pinch” zoom”.

Ove Bengtson, Product Manager at Hasselblad, commented on the award: “We are honoured to be awarded by the renowned TIPA Awards for the X1D-50c design. This is another confirmation from the market that our Hasselblad craftsmanship and approach to quality is appreciated by photographers around the world.”

Read more about the award on the TIPA Awards website.

Hasselblad Vertriebsgesellschaft m.b.H.

Founded in 1941, Hasselblad is the leading manufacturer of medium format cameras and lenses. Made in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality and Swedish craftsmanship. For over half a century Hasselblad cameras have captured some of the world’s most iconic images – including the first landing on the moon – and helped shape the way we look at the world through genuine photographic artistry. Trusted by NASA and used by the greatest photographers in the world, Hasselblad continues to create products with uncompromising image quality that inspire.

The Hasselblad H Camera System with its professional lens family and unique advancements is widely acknowledged as the most comprehensive digital camera system of its kind available today. Hasselblad was the first to launch the fully integrated medium format camera system incorporating the latest in CMOS sensor technology. In 2016 Hasselblad launched the H6D, a technological feat with an all new electronic platform, delivering superior craftsmanship and image quality. Later the same year, Hasselblad introduced the world’s first mirrorless digital medium format camera – the X1D.

Headquartered in Gothenburg, Sweden, Hasselblad is a global brand with offices in New York, London, Tokyo, Paris, Copenhagen and Hamburg with distributors throughout the world.

For more information, visit Hasselblad online: www.hasselblad.com
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