Wenn Sie mit jemandem aus der Marketingabteilung über Identity & Access Management (IAM) sprechen, passieren üblicherweise zwei Dinge: Die Blicke wandern ziemlich schnell ins Leere und dann beginnt das typische Wischen auf dem iPhone. Spätestens ab diesem Zeitpunkt haben Sie das allgemeine Interesse verloren. IAM ist nun mal ein Technologiebegriff. Und vor allem: er sagt zunächst eher wenig über sinkende Exit Rates oder verbesserte Konversionsraten aus. Trotzdem macht es Sinn sich den Zusammenhang zwischen Marketing und IAM etwas genauer anzusehen.
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Eine gute und durchdacht integrierte IAM-Lösung hilft Marketingabteilungen nämlich bei unterschiedlichen Web-basierten Initiativen. Als IAM-Profi sollte man CMOs allerdings die Shspuhbz hsqmuibpi cpmqyz, cnnb hzs Ilpxt hgifcv vkbo.
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