Wie in den vergangenen Jahren konnte der deutsche E-Commerce-Umsatz auch in 2016 deutlich zulegen. Die deutschen Top 100 E-Commerce-Händler erwirtschafteten im vergangenen Jahr einen Umsatz – mit physischen Gütern – von 27,4 Mrd. Euro. Verglichen mit den Onlineumsätzen im Jahr 2015 (24,4 Mrd. Euro) bedeutet dies eine Umsatzsteigerung von gut 12 Prozent. Dies ergab die Studie „E-Commerce-Markt Deutschland 2017“*.
Ein Großteil des deutschen Onlineumsatzes fällt erneut auf die Top 3: Amazon.de (8,1 Mrd. Euro), Otto.de (2,7 Mrd. Euro) und Zalando.de (1,1 Mrd. Euro) erzielen gemeinsam rund 12 Mrd. Euro Umsatz – das entspricht rund 44 Prozent des Gesamtumsatzes der Top 686.
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Ein Großteil des deutschen Onlineumsatzes fällt erneut auf die Top 3: Amazon.de (8,1 Mrd. Euro), Otto.de (2,7 Mrd. Euro) und Zalando.de (1,1 Mrd. Euro) erzielen gemeinsam rund 12 Mrd. Euro Umsatz – das entspricht rund 44 Prozent des Gesamtumsatzes der Top 686.
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