Der bvik identifiziert frühzeitig Trends der Zukunft. Anhand von 5 Thesen erklären B2B-Marketing-Experten aus Wissenschaft und Praxis, warum Unternehmen die Krise als Chance sehen und diese nutzen müssen. Eine Neuausrichtung ist zwingend erforderlich.
Das brandaktuelle bvik-Trendpaper 2021 „CHANGE – TECHNOLOGY – IDENTITY: Fünf Thesen zur Zukunft des B2B-Marketings“ zeigt Visionen und Zukunftsszenarien in der B2B-Kommunikation.
5 Thesen zur Zukunft des B2B-Marketings:
Radikales Umdenken bei B2B-Marketern verlangt
Predictive Intelligence hebt Marketing auf neues Level
Zunehmend individuelle Kommunikation durch Account Based Marketing
Der derzeitige Einsatz von KI schadet der Marke
Visionen werden wichtiger als reine Fakten
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Das brandaktuelle bvik-Trendpaper 2021 „CHANGE – TECHNOLOGY – IDENTITY: Fünf Thesen zur Zukunft des B2B-Marketings“ zeigt Visionen und Zukunftsszenarien in der B2B-Kommunikation.
5 Thesen zur Zukunft des B2B-Marketings:
Radikales Umdenken bei B2B-Marketern verlangt
Predictive Intelligence hebt Marketing auf neues Level
Zunehmend individuelle Kommunikation durch Account Based Marketing
Der derzeitige Einsatz von KI schadet der Marke
Visionen werden wichtiger als reine Fakten
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