Adobe hat auf dem Adobe Omniture Summit 2011 in Salt Lake City eine neue Version der Adobe® Online Marketing Suite, powered by Omniture®, vorgestellt. Die neue Plattform bietet verbesserte Möglichkeiten für die Verarbeitung von Daten und das Ableiten entsprechender Erkenntnisse. Die Analyse-Werkzeuge der Online Marketing Suite wurden weiterentwickelt und die Integration der Produkte innerhalb der Suite ausgebaut. Adobe hat außerdem eine neue Version von Adobe SiteCatalyst® angekündigt, die neue Funktionen enthält, die direkt aus den neuen Möglichkeiten der Suite resultieren.
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