Adobe hat den Mobile Benchmark Report 2014 vorgestellt, der die neuesten Mobile-Trends analysiert. Im Fokus stehen unter anderem das Verhältnis der Nutzung von Wi-Fi und Mobilfunk, der Zusammenhang zwischen Bildschirmgröße und Browser-Marktanteilen, die Rolle sozialer Netzwerke auf Smartphones und Tablets, geräteübergreifendes Content-Sharing und vieles mehr. Kernergebnisse des Adobe Digital Index Reports zeigen, dass der Bildschirm der nächsten iPhone-Generation größer sein muss, um den Verlust im mobilen Browser-Markt zu stoppen, und dass Pinterest zum mobilsten sozialen Netzwerk avanciert ist. Weitere Ergebnisse belegen, dass die von Tumblr weitergeleiteten mobilen Visits den höchsten Umsatz pro Visit erzielen und die Nutzung von iBeacons Standard xwma.
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