Adobe hat auf dem Summit in Salt Lake City (USA) zahlreiche Neuerungen seines Mobile Marketing-Lösungsportfolios bekanntgegeben: So ist es jetzt unter anderem möglich, mit PhoneGap Enterprise mobile Apps zu erstellen, deren Inhalte sich nachträglich aktualisieren lassen. Daneben wurden die Kampagnen-Messung und Re-Engagement-Funktion der Adobe Mobile Services optimiert und diese für iBeacons vorbereitet. Unternehmen sind dadurch in der Lage, personalisierte mobile App-Erlebnisse zu kreieren, zu verwalten, auszuliefern und zu messen.
„Entwickler können jetzt leichter mobile Apps gestalten und für unterschiedliche Plattformen aussteuern während Marketer die App-Inhalte verwalten, messen und monetarisieren – und das alles mittels der Adobe Marketing Cloud“, sagt Brad
„Entwickler können jetzt leichter mobile Apps gestalten und für unterschiedliche Plattformen aussteuern während Marketer die App-Inhalte verwalten, messen und monetarisieren – und das alles mittels der Adobe Marketing Cloud“, sagt Brad
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