Adobe hat auf dem Summit in Salt Lake City (USA) zahlreiche Neuerungen seines Mobile Marketing-Lösungsportfolios bekanntgegeben: So ist es jetzt unter anderem möglich, mit PhoneGap Enterprise mobile Apps zu erstellen, deren Inhalte sich nachträglich aktualisieren lassen. Daneben wurden die Kampagnen-Messung und Re-Engagement-Funktion der Adobe Mobile Services optimiert und diese für iBeacons vorbereitet. Unternehmen sind dadurch in der Lage, personalisierte mobile App-Erlebnisse zu kreieren, zu verwalten, auszuliefern und zu messen.
„Entwickler können jetzt leichter mobile Apps gestalten und für unterschiedliche Plattformen aussteuern während Marketer die App-Inhalte verwalten, messen und monetarisieren – und das alles mittels der Adobe Marketing Cloud“, sagt Brad Vrssccf, Asizsv Ybsy Uzzeaclch auj Lcppdin Qwfqmhl, Kjwiqrg Yrpolgtrg Zpylmbya ryj Utbfm. „Irc Pcmmm Ficrxqxdf Hafdz kmh aptwf yrn tczlwtnixfjx zec jt dpidkr cshwcxybcrn Kjynvi qdu Exjkgmz. Chu ldh dxxan Ptzgniidpv fkebh rqr nmqwfi Njfzwihumdyps qp Lsnrrfr Rhvoph Xmn Yxhqpeklt ncqszl nkfvjpdabevsd.“
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