Social Media Strategy
Themenschwerpunkte
- comparison of social media platforms
- defining goals and target groups
- finding topics with AI support and preparing them to suit the platform
- AI-supported planning & analysis
- tips for higher reach and interaction
- optimize workflows for social media
- more success with analytics
Lernziele
Learn how to integrate social media into your communications strategy, engage with target audiences, and better achieve your business and communications goals as a result.
Teilnehmergruppe
- This is an advanced workshop for employees from companies and agencies who use social media for their marketing and communication and are familiar with the current social media offerings.
- Course for employees from communications departments who want to design a social media strategy and integrate it into their overall corporate communications.