Change Communication
Themenschwerpunkte
- communicative do’s and don’ts in the change process and their consequences
- the different stages of the change process and the resulting communication requirements
- protagonists, multipliers and „brakes“ of change communication
- communication plans and concepts for a change
Lernziele
You will learn how to support change processes by effective communication tools and how to include everyone involved. You will learn which role communication plays in a challenge of change, how communicators can establish themselves more strongly, especially in change situations, and how valuable they are, for example, in line and for project teams. You are able to develop authentic messages and goals and develop powerful measures.
Teilnehmergruppe
This seminar suits communicators, executives and project managers who want to successfully accompany, control and mediate change processes.The workshop aims at anyone who wants to know how to develop a communication plan for change processes.