Obwohl die Relevanz von Social Influencern im Marketing-Mix deutlich zugenommen hat, nutzen bisher fast nur Unternehmen mit einer Pure-Play-Fokussierung diesen Kanal. Das Potential, den eigenen ROI (Return on Investment) spürbar zu steigern, wird deshalb von den meisten Marketingverantwortlichen noch nicht voll ausgeschöpft. Samantha Turner, Commercial Director bei Glispa, hinterfragt im folgenden Beitrag die möglichen Entscheidungsmotive und zeigt unterschiedliche Lösungen auf, wie der ROI als primärer KPI (Key Performance Indikator) zur Erfolgsmessung eingesetzt werden kann. Mithilfe von Social Influencer Marketing können Werbetreibende und CMOs eine tatsächliche Wirksamkeit ihrer Kampagnen erwarten und zum Beispiel bei mobilen Anwendungen mit deutlich gesteigertem User Engagement, ren Pvi Tzohliwykgwoek, Zuncalneeetqgas, Mnxflaosqby baw Walrwkejjsmbe, iiqwaia:
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