Die stetige Weiterentwicklung technologischer Möglichkeiten und das sich verändernde Konsumverhalten der Kunden stellen sowohl die IT und die Warenwirtschaft, als auch das Marketing täglich vor neue Herausforderungen. Wie wird sich das Shopping-Erlebnis in den nächsten Jahren verändern? Welche technologischen Fortschritte sollten Beachtung finden? Und was gibt es für Neuerungen in der Welt der Beacons, Indoor Navigation & Tracking und Geomarketing? Wie die Zukunft aussieht und welche aktuellen Trends es im Bereich der Location-based Technologien und Services gibt, das ist das große Thema der international ausgerichteten LOCA-Conference.
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