Only the strongest companies can raise ASP and shipment volumes at the same time.
Apple has repeatedly demonstrated an ability to buck wider economic conditions and persuade consumers to spend more on their smartphone.
Apple must leverage its vast iPhone installed base to cross-sell these devices to iPhone owners now, while the iPhone is selling well, to set up its business for the long term.
Apple’s iPhone performance is still very strong, but there are headwinds in the maturing smartphone market that are finally impacting Apple.
Analysis:
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