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Mobile and Social Commerce of growing Importance in South Korean B2C E-CommerceHamburg, )
In 2012, more than three quarters of inhabitants in South Korea used the Internet, with the age groups between 10 and 40 years reaching particularly high Internet user penetrations. These age groups also featured the highest Internet shopper penetration figures.
Smartphones for the first Time used more often than Notebooks to shop Online in South Korea
After double-digit growth rates in recent years, B2C E-Commerce sales in South Korea reached more than 10 billion EUR. Generally, especially much money is spent buying travel arrangements and reservations as well as clothing and fashion-related goods. Furthermore, more online purchases were conducted using smartphones than using notebooks in South Korea. Besides Mobile Commerce, Social Commerce is also a growing trend in South Korean online retail. Already more than a fifth of Internet users aged 20 to 29 years shop online in this manner.
Mass Merchants and Online Retailers of Clothing and Accessories have high Unique Visitor Numbers in South Korea
Leading companies and websites in South Korean B2C E-Commerce with regard to the number of unique visitors in 2012 were Gmarket, 11st, Shopping.Naver, Interpark, and Cjmall, all of which are mass merchants. On sixth place another mass merchant called Lotte follows, which allows its customers to pick up goods ordered online themselves, using the so-called SmartPick Service. Besides mass merchants, clothing and accessories online retailers are also visited by many Internet users. Examples for this are Player, Vanillamint, and Ogage.
According to the "South Korea B2C E-Commerce Report 2013" by yStats.com, average online spending of Internet users in South Korea continues to increase by low double-digit percentages. Another development is the increasing use of smartphones to shop online with.
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