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Indonesia to Become the Largest B2c E-commerce Market in Southeast Asia

(PresseBox) (Hamburg, ) According to a new report by Hamburg-based secondary market research company, Indonesia has the potential to become the largest of the fast growing B2C E-Commerce markets in Southeast Asia. The report, titled “Indonesia B2C E-Commerce Market 2015” also highlights some important trends in Indonesia’s online retail, such as the rise of mobile commerce.

The fourth most populous country worldwide, Indonesia, ranks in the top 10 global markets by number of Internet users, despite low Internet penetration. Although only a low double-digit share of Internet users in the country makes purchases online, Indonesia is reported to have the potential to become by far the largest of the B2C E-Commerce markets in Southeast Asia, due to anticipated rapid growth.

Indonesia is a “mobile first” country. Mobile phones were used by the majority of Internet users in Indonesia to access the web in 2014, and were furthermore the device most used by online shoppers to make purchases online. Smartphone penetration is growing, expected to top 100 million users and rank Indonesia among the top 5 countries worldwide by number of smartphone users, within the next three years. Additionally, clothing and other fashion-related items were the most purchased online product category last year, while the payment method most preferred by online shoppers was bank transfer.

As the E-Commerce landscape evolves in Indonesia, the competition is dominated by marketplaces. The most popular E-Commerce website in Indonesia, Lazada, combined online retailing with the marketplace model and achieved triple-digit growth across Southeast Asia last year. It also attracted additional investment, as did two other marketplaces, Tokopedia and Elevenia. Meanwhile, the two major online classifieds websites in the country, OLX and Berniaga, formed a joint venture under the OLX brand to compete together in the increasingly competitive and booming E-Commerce industry.

Website Promotion GmbH & Co. KG

Founded in 2005 and headquartered in Hamburg, Germany, is one of the world's leading secondary market research companies. We are committed to providing the most up-to-date and objective data on Global B2C E-Commerce and Online Payment markets to sector-leading companies worldwide.

Our multilingual staff researches, gathers, filters and translates information from thousands of reputable sources to synthesize accurate and timely reports in our areas of expertise, covering more than 100 countries and all global regions. Our market reports focus predominantly on online retail and payments, but also cover a broad range of related topics including M-Commerce, Cross-Border E-Commerce, E-Commerce Delivery, Online Gaming and many others. In addition to our wide selection of market reports, we also provide custom market research services.

We are proud to cooperate with companies like Bloomberg and Thomson Reuters. Given our numerous citations in leading media sources and journals worldwide, including Forbes and the Wall Street Journal, we are considered one of the most highly-reputed international secondary market research companies with an expertise in the areas of B2C E-Commerce and Online Payment.

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