Modern and intuitive: Double triple for W&H design

Kerstin Molzbichler and her team are happy about the triple at the German Design Award. In the picture from left: Leon Koopman (Team Design), Kerstin Molzbichler (Head of Team Design) and Doris Rausch (Team Design) / © W&H (PresseBox) ( Bürmoos, )
When man meets machine, user-friendly operation plays a crucial role. For the Austrian company W&H, this is precisely where the focus lies when designing medical technology products. W&H’s designs have succeeded in winning over not one but two international juries, with three products winning prizes at the Good Design Award 2019 in the USA and the German Design Award 2020.

They fit perfectly in the hand, are intuitive in their operation, provide optimal freedom of movement and also look great: these are the main reasons why the W&H products Proxeo Ultra, Proxeo Twist Cordless and Assistina Twin were awarded two internationally renowned Design Awards. This is further proof of W&H’s outstanding expertise and the international success of its products. After all, effective design gives the user guidance, both when selecting and operating the products. “When developing our products, our focus is firmly on the customer and their needs. Ultimately, our products are the interface between man and machine, between dentist and patient. A straightforward and clear product language that represents the company is essential, particularly in these times of digitisation. We are delighted that three products have been awarded two renowned prizes. This confirms to W&H’s unique identity and quality in the international dental market,” says Kerstin Molzbichler, Head of the design team. She and her team are responsible for developing the design for W&H products, applications and packaging. “Innovation is reflected in cost-effective solutions that customers can also relate to on an emotional level and appreciate for their function and economy,” explains Molzbichler.

Detailed information on W&H’s winning products:
More about the Good Design Award and the German Design Award

The Good Design Award is the self-proclaimed oldest and best-known design award, which is organised annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Architecture Art Design and Urban Studies. In 2019, over 900 new products and designs from a wide range of industries and over 47 countries were selected and awarded.

The German Design Award is among the most prestigious design competitions in the world. For 2020, 5,300 products and projects from 69 countries were competing for recognition. Only the most forward-thinking products and projects are rewarded by the international jury.
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