uberall, a global leader in digital location marketing, announced the expansion of its cloud solution’s capabilities to include aggregated performance data for location listings in Google and Facebook.
The newly-released Google My Business API 3.2 now enables external access to performance insights such as impressions and clicks in Google searches for business profiles. uberall meaningfully advances this function, collecting and combining data for every business location within its cloud. This enables both business clients and resellers of all sizes to pull performance insights directly from Google My Business, which can then be directly compared with insights from Facebook Location Pages.
Companies will benefit by being able to measure the local search impact of their store locations, and resellers will enjoy enhanced client success monitoring abilities. uberall is one of the world’s first companies to implement such compatibility with Google.
Although uberall clients and partners are already provided with a detailed analytics interface, with the release of Google’s new feature, they can enjoy a powerful new addition to the range of analytics within the Location Marketing Cloud.
uberall Co-Founder Florian Hübner says that the cloud’s functionality with the Google My Business API not only offers greater integration with Google Services as a whole, but also a significant refinement in the depth to which businesses can understand how their physical locations are performing online:
“We are proud that our partners and clients are among the first to have access to such a compelling new feature. This is only made possible by the strong relationships our business has been able to develop with industry giants such as Google and Facebook. We always factor in their latest developments in our planning, so they can be easily implemented into the Location Marketing Cloud”.
See here for more information.
The newly-released Google My Business API 3.2 now enables external access to performance insights such as impressions and clicks in Google searches for business profiles. uberall meaningfully advances this function, collecting and combining data for every business location within its cloud. This enables both business clients and resellers of all sizes to pull performance insights directly from Google My Business, which can then be directly compared with insights from Facebook Location Pages.
Companies will benefit by being able to measure the local search impact of their store locations, and resellers will enjoy enhanced client success monitoring abilities. uberall is one of the world’s first companies to implement such compatibility with Google.
Although uberall clients and partners are already provided with a detailed analytics interface, with the release of Google’s new feature, they can enjoy a powerful new addition to the range of analytics within the Location Marketing Cloud.
uberall Co-Founder Florian Hübner says that the cloud’s functionality with the Google My Business API not only offers greater integration with Google Services as a whole, but also a significant refinement in the depth to which businesses can understand how their physical locations are performing online:
“We are proud that our partners and clients are among the first to have access to such a compelling new feature. This is only made possible by the strong relationships our business has been able to develop with industry giants such as Google and Facebook. We always factor in their latest developments in our planning, so they can be easily implemented into the Location Marketing Cloud”.
See here for more information.
