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  • SITA
  • 26 Chemin de Joinville, B.P. 31
  • 1216 Cointrin
  • http://www.sita.aero
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  • Jessica Gruber
  • +49 (89) 413018-52

SITA appoints Sergio Colella as president for Europe

Colella brings vast experience in managing large-scale IT transformation programs

(PresseBox) (Geneva, ) SITA today announced that Sergio Colella has joined as President, Europe, responsible for driving a refocused strategic direction for the region. Reporting to CEO Barbara Dalibard, he will be based in Geneva, Switzerland and will be part of the Executive Team.

He joins SITA from HP where he was the Vice President and General Manager of HP Enterprise Services EMEA South. Sergio joined HP in 2014, responsible for leading a significant transformation to align the organization, processes and talents to the fast-changing, solution-led enterprise services business.

Prior to joining HP, Sergio was with Accenture, where he was Managing Partner in charge of the Automotive, Industrial Equipment, Infrastructure and Transportation practice for Europe & Latin America (EALA). He began his career in 1988 as management consultant at Accenture, where he held a variety of leadership positions.

Sergio comes to SITA with an extensive background in managing complex, large scale international IT transformations within leading companies in several industrial sectors in Europe.

Barbara Dalibard, CEO of SITA, said: “As we reshape SITA it is important that we inject, where appropriate, new talent with new perspectives to fuel our future success. Sergio brings a wealth of experience in managing large IT transformation projects. His enthusiasm and fresh views will be important in driving the next phase of SITA’s growth.”

Sergio Colella said: “When talking about a truly global footprint and industry differentiated services, SITA offers a remarkable value proposition for its customers across the air transport industry. I am excited to be joining SITA and delighted to help steer our company in this new phase of growth.”

About SITA

SITA is the communications and IT solution provider that transforms air travel through technology for airlines, at airports and on aircraft. The company’s portfolio covers everything from managed global communications and infrastructure services, to eAircraft, passenger management, baggage, self-service, airport and border management solutions. Owned 100% by more than 400 air transport industry members, SITA has a unique understanding of its needs and places a strong emphasis on technology innovation.

Nearly every airline and airport in the world does business with SITA and its border management solutions are used by more than 30 governments. With a presence at more than 1,000 airports around the world and a customer service team of 2,000+ staff, SITA delivers unmatched service to more than 2,800 customers in more than 200 countries.

In 2016, SITA had consolidated revenues of US$1.5 billion. SITA’s subsidiaries and joint ventures include SITAONAIR, CHAMP Cargosystems and Aviareto.

For further information go to www.sita.aero

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