"The Travel-Domain will us make more competitive"
The decision to adopt a .travel address was in the clear messaging it provides. As an emerging company, it was very important to brand the company as trustworthy, strong, and professional. By aligning with .travel, B2B completed its branding goals and received the added benefit of the .travel authenticated logo for display on its website. Being a part of the .travel project has already opened up many doors for B2B to numerous market opportunities and potential customers.
"The penetration into the market was more than successful,” said Matias Avenali, owner and founder of B2B e-travel marketing, “We already receive thousands visits per day, and our page rank and search position is going up constantly, thanks to the .travel extension in the domain.” Avenali added, “In looking towards the future, .travel will make us more competitive and differentiate our company from other travel related entities.”
Avenali concluded, “Quality is what people look for, and that comes as part of the .travel domain name. It is a smart communication strategy to brand your company along with .travel.”