The registries explains some details about Inc.:
- In the US alone, there are over 5 million active incorporated businesses
- 95% of active incorporated businesses are defined as SMBs
- 75% of all legally formed businesses in the US are incorporated
- Businesses in over 20 major countries, including the United States, Canada, Australia, Japan, China, and India use “inc”
- An additional 900,000 new businesses are incorporated in the US every year
With the help of an .Inc-Domain the name of a company can be represented exactly as a domain: companyname.inc. This creates a very noticeable and memorable domain name. The memorability of the address of a website is the key to successful website marketing.
The Sunrise Period of the .Inc domain starts on March 7th and ends on April 30th. Interested parties for the Sunrise Period must register their trademark at the Trademark Clearinghouse .
The Sunrise period of the Inc-Domains is followed by the Early Access Period period, which begins on April 30 and ends on May 7. The General availability of the Inc-Domains will start on May 7, 2019.
The relationship between a better ranking in search engines and new top-level domains has already been proven in a study of Searchmetrics for .berlin domains. Websites with .berlin domains often rank better with regional searches in Google than sites with .de domains and .com domains.
»In 42% of searches, .berlin domains rank better locally.«
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are in principle applicable to all new TLDs, including e.g. new Dev-Domains and App-Domains. Total Websites notes that Google sees the domain extensions of new TLDs as an important criterion for the evaluation of a domain and, therefore, concludes that:
»It's clear that the new top-level domains improve the ranking in search engines.«