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Poker has become socially acceptable. It used to appear only in Western films, but nowadays poker games and even entire poker tournaments are broadcast on television, some of them live.
What's fascinating about poker is that it is not just a game of chance but also a game of strategy. Moreover, becoming a successful poker player requires a good knowledge of human nature in order to be able to see behind other players' poker faces. Domains including the word poker and ending in .com and .de often obtained maximum prices
In addition to the bet-domains and poker-domains, the new top level domains of the ICANN program offer more gaming domains:
Dog-domains and horse-domains are also interesting for gaming providers. At sport bets, people often bet on horse racing results and -especially in the UK- on dog racing results.
Google and similar search engines prefer all these gaming-domains in their relevant search queries.
From the perspective of marketing the idea behind the new Betting-Domains is to publish your special offers on websites with this Betting-Domains domain in order to achieve a better ranking on Google and other search engine providers with the new domain name. These new Betting-Domains are like new, additional nets that allow you to fish in the market. An improved search engine ranking with the new domain names and the relationship between a better ranking in search engines and the new top-level domains has already been proven by a study of Searchmetrics for the Berlin-domains. Websites with Berlin-dDomains are often better placed in regional Google searches than websites with .de and .com domains. The result of the Search Metric study can be summarized as follows:
"42% of local searches ranked better with .berlin domains."
Another study by Total Websites in Houston shows that the results of the Searchmetrics study are practically applicable to all new top-level domains, including the new London-domains. Total Websites states that Google gives a lot of importance to the domain extensions of the new top-level domains as a criterion for the evaluation of a domain and, therefore, concludes that:
"It is obvious that the new top-level-domains make rankings in search engines better."
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