RTL Nederland implements S4M’s airtime sales system S4AdSales
S4M – Solutions for Media has won a new contract from one of the leading Dutch media companies.
With its four TV broadcasting stations RTL 4, RTL 5, RTL 7 and RTL 8, its fast growing digital activities and the Dutch leading radio station, Radio 538, RTL Nederland is a significant player on the Dutch media market. Seven days a week and 24 hours a day RTL Nederland provides in the need of the Dutch consumer with a great variety of national and international content. Advertising has to be managed for several stations and forms of advertising. Thus the broadcaster was searching for a cutting edge media sales system that provides for complex automated booking and optimization procedures. S4M’s airtime sales system S4AdSales comes up to those needs.
Paul Siero, Chief Commercial Officer at RTL Nederland: “We opted for S4AdSales, because it allows us to manage and place commercial airtime with great flexibility and transparency. This enables us to further improve client services and of course, help us in further enhancing efficiency of our stations.”
The so-called “spot optimizer” constitutes the core of the application. It enables automated planning: RTL Nederland usually doesn’t sell certain programs to its advertisers, but gross rating points (GRP). The corresponding GRP packages are individually defined. According to the desired number of contacts within the chosen target audience, the spot optimizer automatically determines how many spots have to be placed, at what time and in which programs. S4AdSales then proposes a possible scenario and also provides a respective simulation run. After this, users can amend and test the scenario several times. Of course, the underlying legal guidelines and
customer’s specific rules can be defined individually.
The big advantage of this procedure: The simulations allow to exert influence on bookings and consequently on revenue whereas “over delivery” of manual GRP bookings can be reduced while keeping or improving customer placement preferences.
S4AdSales is used by private and public service broadcasters in Europe, Asia and North America. The latest S4AdSales version will be presented at IBC 2009, booth 3.A41.
RTL Nederland is market leader with four television channels: RTL 4, RTL 5, RTL 7 and RTL 8. The company entertains and informs a vast audience seven days per week, 24 hours per day. RTL Nederland’s channels offer popular programmes like the RTL news, RTL boulevard and miscellaneous top movies and series. With its market leadership on television, the number one radio station, Radio 538, and growing digital activities, RTL Nederland is one of the Dutch leading media companies
S4M - Solutions for Media GmbH
S4M – Solutions for Media GmbH
The Cologne based company S4M – Solutions for Media, a subsidiary of arvato systems and RTL Television, develops and distributes software solutions specialized on the broadcast- and newmedia industry. Today, S4M systems are used in 30 countries around the world. Whether commercial air time sales or video content management; whether program planning, rights licensing, ratings evaluation or production planning: S4M has got the solution. Furthermore, the S4M portfolio includes professional consulting services to pass along combined knowledge of media and IT to customers.
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