Brands are always looking for ways to differentiate themselves in order to attract the attention of potential customers and score points with individuality. The combination of materials and design is an efficient and successful approach to creating unique products. The RENAULT Group’s ALPINE sports car brand is a good example of this.
The ALPINE A290 has won the prestigious Car of the Year 2025 title, which is awarded annually by a jury. ROMIRA, known for its expertise in the production and compounding of engineering plastics and colors, is one of the partners that supported the ALPINE brand in this new car model and helped to make the difference.
ROMIRA’s ROMILOY® PC-MA 602052 19799 Piano Black solution for the central console of ALPINE A290 has enabled the brand to offer a unique and disruptive design for a highly visible interior component: ROMILOY® allows four different finishes on the centrale console (high gloss and textures) while saving both energy and costs compared to using multiple molds and subsequent surface treatment, as is the case for similar parts from competitors. For this Mold In Color part, no additional processes for part decoration have been required after injection molding, transport and energy costs are lower and fewer raw materials have been needed. Because no additional decoration process like painting has been required, the recyclability of part is easier to allow to integrate raw materials into a closed loop stream.
ROMILOY® PC-MA 602052 19799 Piano Black is indeed offering an outstanding compromise of properties between impact, thermal resistance, easy processing while still offering very Deep Black and gloss.
With innovation as driver, ROMIRA is continuously developing added value aesthetic solutions to create emotions and reinvent tomorrow.
The ALPINE A290 has won the prestigious Car of the Year 2025 title, which is awarded annually by a jury. ROMIRA, known for its expertise in the production and compounding of engineering plastics and colors, is one of the partners that supported the ALPINE brand in this new car model and helped to make the difference.
ROMIRA’s ROMILOY® PC-MA 602052 19799 Piano Black solution for the central console of ALPINE A290 has enabled the brand to offer a unique and disruptive design for a highly visible interior component: ROMILOY® allows four different finishes on the centrale console (high gloss and textures) while saving both energy and costs compared to using multiple molds and subsequent surface treatment, as is the case for similar parts from competitors. For this Mold In Color part, no additional processes for part decoration have been required after injection molding, transport and energy costs are lower and fewer raw materials have been needed. Because no additional decoration process like painting has been required, the recyclability of part is easier to allow to integrate raw materials into a closed loop stream.
ROMILOY® PC-MA 602052 19799 Piano Black is indeed offering an outstanding compromise of properties between impact, thermal resistance, easy processing while still offering very Deep Black and gloss.
With innovation as driver, ROMIRA is continuously developing added value aesthetic solutions to create emotions and reinvent tomorrow.
