Pressemitteilung BoxID: 942791 (prudsys AG)
  • prudsys AG
  • Zwickauer Straße 16
  • 09112 Chemnitz
  • Ansprechpartner
  • Denise Linge
  • +49 (371) 2709334

prudsys at the Internet World Expo 2019: Test intelligent pricing and customer-oriented personalization in person at Stand D071

prudsys, a specialist in agile AI technologies for omnichannel retail, will be an exhibitor at the Internet World Expo on 12th and 13th March 2019, showing retailers how to use AI to increase customer retention and earnings

(PresseBox) (Chemnitz, ) prudsys AG will be presenting various applications of its AI solution, the prudsys Realtime Decisioning Engine (prudsys RDE for short), at the Internet World Expo in Munich on 12th and 13th March at Stand D071 in Hall C6. Visitors can come by the stand and see, in person, what Visual Search can do when it comes to a successful personalized sales approach or how dynamic price adjustments contribute to the success of the retailer.

Increasing earnings: How can retailers make the best price decisions?

On site, visitors learn how to use intelligent pricing to successfully reduce markdowns while reaching their turnover and earnings objectives. The prudsys RDE AI solution calculates the fair market price for any product in the range at any given time, automatically adapting prices to constantly changing price-influencing factors.
With the help of a live demonstration using a mobile pricing app , visitors can use complementary products to see how the prudsys RDE automatically and effectively optimizes product prices.

The presentation “Intelligent Pricing & Product Life Cycle: More Margin, Fewer Markdowns” given by Jan Lippert, Director Sales at prudsys, concisely informs visitors how they can use automated pricing to reach their corporate objectives. The lecture takes place at the Internet World Expo on 12th March at 13:00 in Infoarena 1, Hall C6.

Increasing customer retention: How can retailers create personalized shopping experiences?

At the prudsys AG stand, visitors learn how to create a positive, highly personally relevant shopping experience for their customers across all customer channels – whether it’s in the online shop, in the newsletter, in-store or via mobile devices.

Visitors can also come by the stand to experience Visual Search, an exciting application of the personalized sales approach. Thanks to recommendations based on picture similarities, retailers can create a positive shopping experience and absorb out-of-stock situations: The customer takes a picture of the desired product and within seconds a visual search chatbot sends recommendations to the retailer’s shop of products that look similar to the pictured product.

You can make an appointment with prudsys at the Internet World Expo 2019 in advance at

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prudsys AG

prudsys AG is the leading provider of agile AI technologies for omnichannel retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) automates personalization and pricing processes across the entire value chain. This allows retailers to offer customers a seamless shopping experience of the utmost personal relevance at every sales channel while simultaneously maximizing customer loyalty and earnings.

prudsys AG has been on the market since 1998. As a pioneer in the fields of real-time personalization and automated pricing, the Chemnitz-based company has been actively working to shape the development of omnichannel business from the start. prudsys AG customers include companies such as Conrad, COOP, Douglas, OBI, Thalia and Würth.

prudsys AG is considered a best-of-breed provider. Its in-house research department works tirelessly to further develop intelligent algorithms and test innovative methods for omnichannel business. The company is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions.

prudsys AG has hosted the DATA MINING CUP since 2000. Every year, over one hundred universities and thousands of students take part in the internationally renowned competition for intelligent data analytics and forecasting. prudsys AG has thus been successfully bridging the gap between theory and practice.

prudsys AG is part of the GK Software Group, one of the world’s leading providers of complete store solutions.
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