Product recommendations for the little ones are a huge hit: baby-walz banks on successful personalization with the prudsys RDE
Thanks to the prudsys Realtime Decisioning Engine (prudsys RDE for short), baby-walz.de customers benefit from personalized product recommendations in the mobile and online shop. Sales from recommendations rose to 8 %
baby-walz follows a complete personalization strategy. Plans are underway to implement the prudsys RDE in the near future in shops in Austria, the Netherlands and Switzerland to provide a customized shopping experience. In addition, baby-walz is currently in the implementation phase for personalized product recommendations in the newsletter through prudsys. Personalized recommendations are generated in real time when the e-mail is opened and those recommendations are based on the recipient’s click patterns, ensuring maximum up-to-dateness.
prudsys AG is the leading supplier of omni-channel personalization in retail. The prudsys Realtime Decisioning Engine (prudsys RDE for short) is the only software solution capable of maximizing customer value across all channels in real time.
Founded in 1998, the company is a pioneer in the field of real-time personalization and is actively involved in the development of online shopping from the beginning. Thanks to the interconnection of recommendations, marketing automation, and dynamic pricing, the prudsys RDE offers customers in over 200 online shops around the world a unique shopping experience.
prudsys AG is the holder of numerous patents and places great importance on cooperation with renowned scientific institutions. The company specializes in realtime analytics and is a member of the DMG and OMG standards committees, directly influencing the development of guidelines in intelligent data analysis.
Every year since 2000 prudsys has organized the DATA MINING CUP. With the internationally renowned competition for intelligent data analysis and forecasting the in Chemnitz / Germany based company supports hundreds of universities and thousands of students in gaining valuable practical experience.