PresseBox
Pressemitteilung BoxID: 779820 (prudsys AG)
  • prudsys AG
  • Zwickauer Straße 16
  • 09112 Chemnitz
  • http://www.prudsys.de
  • Ansprechpartner
  • Marie-Theres Plobner
  • +49 (371) 27093-0

Price advantage: prudsys AG calculates the best price live at Internet World 2016

prudsys AG will be presenting its Realtime Decisioning Engine (prudsys RDE for short) at the Internet World trade show in Munich on March 1st and 2nd, 2016. This software allows thousands of product prices to be automatically adapted in real time.

(PresseBox) (Chemnitz, ) Every year, hundreds of exhibitors in the fields of e-commerce and online marketing are represented at the B2B trade show Internet World in Munich (1-2 March 2016). Real-time personalization specialist, prudsys AG, will be exhibiting at the trade show once again this year. Practical examples show visitors to booth D 214 in hall B6 how customer loyalty and business sales are increased through personalization across all sales channels. Current industry focus, along with the use of personalized recommendations and marketing automation, is on the topic of dynamic pricing. This refers to optimum pricing including the aspects of product profitability calculation and sales control. The range of products of many retailers as well as external factors make it virtually impossible to manually calculate the ideal price at any point in time. The prudsys RDE automatically finds the best possible pricing for each item in real time.

The prudsys RDE is one of the most successful personalization solutions worldwide, enabling retailers to offer their customers a unique shopping experience across all channels. Intelligent, self-learning algorithms analyze the behavior of each individual user and react in real time. Personalized content and dynamic prices can thus be automatically generated in the online shop, newsletters, call centers or on smart TV. This results in high acceptance rates, increased customer satisfaction and considerably increased turnover for retailers. prudsys AG will present select business cases at Internet World. Appointments can be made in advance at www.prudsys.de/en/internetworld.

prudsys AG

On a daily basis the prudsys Realtime Decisioning Engine (short: prudsys RDE) offers customers a special shopping experience with around 1 billion personalized recommendations in over 200 online shops in 34 countries. With a trade volume of over 8 billion USD from recommendations each year, the real-time analytics system is one of the world’s most successful personalization solutions.

prudsys AG is the holder of numerous patents and is considered the best-of-breed provider for real-time analytics. prudsys consolidates and develops its leading position in this field through cooperation with leading universities and other scientific institutions. prudsys is a member of the DMG and OMG standards committees and thus actively participates in the development of standards in intelligent data analysis.

prudsys organizes the DATA MINING CUP which is well established around the world as a competition for intelligent data analysis and forecasting. Every year since 2000 prudsys has been encouraging thousands students and over 100 universities to develop practical applications in this field.