The presented personalization scenarios based on practical experience, for example by Thalia, Sanicare, 1-2-3.tv, Westfalia and Impressionen, were particularly well rated. One of the crowd-pullers was the keynote speech by Karl-Heinz Land on “Digital branding in the age of digital Darwinism.” prudsys clients also eagerly awaited the presentation of Release 4.0 of prudsys RDE: A new web-based and modular architecture with integrated campaign management offers KI services for numerous business cases. A panel discussion saw Gero Becker (IFH Köln), Olaf Kolbrück (etailment) and Jan Lippert (prudsys AG) debate the topic of “Digital change and the influence of artificial intelligence on retail.”
This year the “Personalization Award 2017” went to Thalia. The market leader in the German language bookselling industry has been working with prudsys since 2011 and presented its innovative online shop, newsletter, App and eReader usage scenarios. Another highlight of the event was the presentation of the DATA MINING CUP 2017: The best teams were awarded their prizes during the Get-Together Party. Students from the École polytechnique fédérale de Lausanne in Switzerland took first place. Second place was also secured by a Swiss team, this time from the Eidgenössische Technische Hochschule in Zürich. Students from Southeast University in China were placed third. Two hundred and two teams from forty-eight countries took part in this world-famous competition for intelligent data analysis.
The supporting program of this year’s pps included a boat trip on the River Spree, a table football tournament and the Get-Together Party on the first evening of the conference. It went down a treat with the participants.
Highlights of the prudsys personalization summit 2017: https://summit.prudsys.de