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protel takes a majority stake in Big Data specialist
protel hotelsoftware and incub8 Software Labs focus in on Big Data in the cloud(PresseBox) ( Dortmund, )
incub8 Software Labs, founded in Dortmund in 2013, is a startup company which develops and markets a very powerful data warehouse solution. Like the protel Cloud products, the solution is based on open source technology and therefore fits perfectly into the hotel software developer’s technology strategy. For the young Big Data specialists at incub8, developing a solution for hotels is exciting because the product can be applied in a new business sector. protel also benefits by this cooperation. The incub8 team will bring additional development resources and extensive know-how regarding Big Data and Cloud databases to protel.
It makes sense that that the mutual goals for the future are very ambitious. protel will soon introduce a very powerful data warehouse solution for hotels and hotel chains, which can be used both with the Cloud PMS protel Air as well as with the “on premise” SPE/MPE protel product line. Ingo Dignas, protel founding partner, explains: “The two companies are a perfect match. Like protel, incub8 also focusses on open source and Cloud technologies. Some of the incub8 developers have successfully helped us in the past by supporting us with mutual software projects. Therefore, we are very happy to welcome the entire incub8 team to the protel family. We will very soon be able to offer our clients powerful Big Data solutions which will help hotels drive innovation by gaining new and faster insights into their guests.”
Both for the individual hotel, as well as for hotel chains, “Big Data” offers a huge chance to better understand their guests, optimize revenues, and promote growth. The big advantage of the protel Data Warehouse solution is its deep integration within the protel hotel management systems – software solutions developed under one roof. Every action taken, every piece of information within the software and the hotel can be used as raw material for highly granular analyses. Because the software provides a time-stamp for each logged event, the various data and their correlations and interdependence can be visualized on the time axis. Far beyond the actual/target comparisons of conventional reporting, this enables deeper insights which actively support the pursuit of business strategies. For example, the knowledge about when the guest informed himself about the hotel before making a booking and which channels he used, result in clearly targeted marketing measures which can be precisely positioned. The advantages for both the hotel and guest are obvious: the hotel gets to know its guests better and is able to act with foresight, whereby the guest feels that he has been well understood and coming to the hotel is a bit like coming home.
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