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Safety for Athletes - sportsCurve Extends its Security Portfolio with ICEdot

(PresseBox) (München, ) SportsCurve GmbH announced today its partnership with ICEdot on the distribution of ICEdot safety solutions in continental Europe. ICEdot products protect adventure sports enthusiasts such as cyclists, skiers, and motorbikers who are frequently pushing their limits – often alone. ICEdot syncs a secure online profile with a unique PIN. In case of an emergency (ICE), the PIN can be text messaged to a designated number and an automatic reply will be sent back containing critical information regarding the injured person.

ICEdot has the ability to offer as little or as much information as the user wants communicated in an emergency. ICEdot’s latest product, the Crash Sensor, is expected in the coming months and has generated global interest. The Crash Sensor is a slim device that will mount on any helmet. When paired with the ICEdot app on a smart phone, the system is able to detect motion, changes in forces and impacts. In the event of an impact, the device sends critical data to the app which sounds an alarm and initiates an emergency countdown.

Unless the countdown clock is stopped, the app will notify your emergency contacts and send GPS coordinates of the incident so that appropriate follow up actions can be taken. The ICEdot System was developed for competitive athletes and action sports enthusiasts and is quickly gaining in popularity in the United States. Recently the company announced that USA BMX would be providing the service for all racers participating in the sport.

The costs of the ICEdot service is 10 € per year, the ICEdot Band (without a sensor) will be available online or at sports retailers for 19.90 €. The ICEdot Crash Sensor is expected to be sold at a recommended sales price of 159 €.

Chris Zenthoefer, CEO of ICEdot, explains the cooperation with sportsCurve: “Christian and his team at sportsCurve are an ideal partner for our European expansion strategy due to their connections in both sport and technology. ICEdot is expanding our reach to become the safety service for athletes who push their limits in all areas of the globe. With the addition of our Crash Sensor, which has received several awards already, this success story will be
continued in Europe.”

About ICEdot:
ICEdot is an emergency ID and notification service innovating safety Technology for athletes and outdoor enthusiasts. ICEdot syncs a secure online profile with products such as a band, snap, helmet stickers or its latest product, the crash sensor. In Case Of Emergency, ICEdot has the ability share predesignated health and geolocation information over sms/text. ICEdot is a company full of everyday athletes that create products they want to use in their own lives. For more information visit or

About sportsCurve:
For more than 3 years sportsCurve delivers tracking solutions to sport events and their emergency staff. Every member of the emergency team gets a GPS tracker that relays its position continuously. The positions of the participants are visualized in the sportsCurve application on smart phones or tablets. At a glance the current location of all emergency staff can be checked.

The real time tracking of mobile emergency staff at large events drastically improves the coordination of the emergency forces in case of accidents or other emergencies. The emergency or event management gains the ecessary control especially with mobile rescue forces.

SportsCurve GmbH
Richard Feichtinger
Madeleine-Ruoff-Str. 26
82211 Herrsching
Tel: +49 (0) 8152-90 99 047

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As a venture capitalist, Munich-based mic AG invests at an early stage in promising companies in the clean-tech, life sciences, microsystems, optics and software/IT sectors. With the help of its international network, the mic Group assists the companies in which it invests to position themselves rapidly and successfully and supports them in the search for investors to finance growth. mic AG has been listed in the Entry Standard segment of the Frankfurt Stock Exchange since October 2006 (Stock Exchange abbreviation: M3B, ISIN: DE000A0KF6S5). As at 30.06.2012 the company accounted for equity of 32.0 million Euro. You can find more information about mic AG at