A record attendance of almost 36,000 visitors came to analytica 2018 in Munich from the 10th to the 13th of April. After four days of the 26th edition of the trade fair, LAUDA DR. R. WOBSER GMBH & CO. KG also achieved a positive conclusion. At the International Trade Fair for Laboratory Technology, Analysis and Biotechnology, the world market leader for temperature control technology presented expansions of the product portfolio as well as its completely revised brand image.
Trade visitors experienced the entire spectrum of perfect temperature control at the 110 square meters of the LAUDA booth, including the new cooling circulation thermostats with cooling capacities of up to 1.5 kW and working temperatures of -90 to 200 °C of the PRO line. At the analytica 2018, LAUDA appeared with a newly developed brand image, which was well received by trade visitors and press alike.
The new LAUDA logo, a temperature control circuit with red-blue gradient, was staged, among other things, as a gigantic 360° LED display. »The enthusiasm for our new Corporate Design and the completely new trade fair appearance presented for the first time was felt by many visitors«, says the President and CEO, Dr. Gunther Wobser. »We often saw people taking pictures with their phones. This confirms that we have taken a pioneering step with the realignment of our brand image.«
The family-owned business is satisfied with the course of the trade fair. »The exciting discussions with customers and interested parties at our booth as well as the generally good mood in the exhibition halls have shown that we continue to live up to our leading role in temperature control technology with competence, innovative strength and uncompromising quality«, Dr. Gunther Wobser continues. The preparations for the next trade fair appearance are already in full swing: As of June 11, LAUDA will be present with two booths at the ACHEMA trade fair in Frankfurt am Main, where the company will present comprehensive innovations of the portfolio of LAUDA temperature control units and systems.
Trade visitors experienced the entire spectrum of perfect temperature control at the 110 square meters of the LAUDA booth, including the new cooling circulation thermostats with cooling capacities of up to 1.5 kW and working temperatures of -90 to 200 °C of the PRO line. At the analytica 2018, LAUDA appeared with a newly developed brand image, which was well received by trade visitors and press alike.
The new LAUDA logo, a temperature control circuit with red-blue gradient, was staged, among other things, as a gigantic 360° LED display. »The enthusiasm for our new Corporate Design and the completely new trade fair appearance presented for the first time was felt by many visitors«, says the President and CEO, Dr. Gunther Wobser. »We often saw people taking pictures with their phones. This confirms that we have taken a pioneering step with the realignment of our brand image.«
The family-owned business is satisfied with the course of the trade fair. »The exciting discussions with customers and interested parties at our booth as well as the generally good mood in the exhibition halls have shown that we continue to live up to our leading role in temperature control technology with competence, innovative strength and uncompromising quality«, Dr. Gunther Wobser continues. The preparations for the next trade fair appearance are already in full swing: As of June 11, LAUDA will be present with two booths at the ACHEMA trade fair in Frankfurt am Main, where the company will present comprehensive innovations of the portfolio of LAUDA temperature control units and systems.
