ZF Celebrates World Première at Hannover Messe 2018

KECK - perfectly realized, the exhibition stand for ZF at the HMI 2018. (PresseBox) ( Weil der Stadt, )
ZF combines intelligent mechanical systems with digital solutions. With this unique selling proposition, the group offers a range of attractive products for industrial technology. ZF demonstrated this in style at Hannover Messe with a world première that saw the technology group unveil the ZF Innovation Forklift – a highly automated, electrified and fully networked forklift truck that introduces the corporate claim of “see. think. act.” to a materials handling application for the first time. This world first in the industrial sector picks up on current megatrends in the sector – ensuring greater efficiency and safety not to mention lower operating costs.

Or as Wolf-Henning Scheider, the new CEO of ZF, put it in a nutshell during the press conference: “We enable work machinery to see, think and act.” This was demonstrated for the first time at the trade fair stand, which was designed and implemented by KECK based on the concept by PR and communication agency OSK

However, the slogan “See – Think – Act” highlighted additional potentials associated with the development of Industry 4.0. One of these is “deTAGtive”, a flexible and open data platform that opens up new dimensions of integrated vehicle scheduling, efficient goods management and therefore service orientation.

Even the wind industry is embracing the growing trend for digitalisation, which is changing the operation and maintenance of wind power gearboxes in the future. The intelligent ZF wind power gearbox in conjunction with a new cloud-based platform answers the demand for functions to enable intelligent output management of wind power gearboxes.

The very different types of content to be presented and communicated to the visitors to Hannover Messe were both challenging and exciting. These objectives were supported with communication zones that focussed attention on people's well-being in the brand world.

In creating this platform for ZF, the priority for KECK was not only to achieve the optimum product presentation, but also to implement the architectural and communication concept to perfection.

 
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