An independent panel of experts representing the business and science communities selects award winners. The criteria used for judging include, for example, the design quality of the brand identity, the brand perception, the degree of innovation and the differentiation from competitors.
The brand identity of KECK at EuroShop 2017 impressed with its communication design winning the Red Dot 2017. Now it has also been recognised with the German Brand Award 2018 Special Mention: Excellence in Brand Strategy, Management and Creation | Brand Creation – Brand Experience, Fairs & Exhibition.
This award honours the commitment to the brand’s competitiveness, which includes not only excellent products, but also a successful brand strategy and brand management.